Website and logo for a sauna fit-out craftsman
Pirtis Jums fits out saunas and steam baths across Lithuania: interior finishing, heater installation, ventilation, electrics, waterproofing. We made their first website in 2014, and in 2026 a new 18-page website and a new logo.
The task
The first website ran for over ten years and hardly changed: the content was outdated and long unrefreshed, the photos dated from 2010–2015, and all services were on a single page. Analytics was not connected, so it was unclear what people searched for and what they saw. Over those years the craftsman did far more than the website showed, and it had no photos of his recent work.
Solution
In October 2026 we studied 5 competitors and search queries: 12 groups, about 70 phrases. We compared them with the client’s website and rebuilt the structure: instead of six sections, 18 pages, 7 of them service pages. The design of every page carries the mood of an evening sauna: dark wood, gold, Gelasio and Figtree fonts, real photos of recent work taken by the craftsman himself. Visitors get a heater power calculator: enter the size of the sauna room and see the recommended power. The site went live on 5 November 2026, five days after the mockup. Alongside it came a new Facebook page, Google Search Console and Google Analytics connected, and a registered Google profile.
What we did
- Review of the old site, 5 competitors and search queries
- 18 pages: home, services list and 7 service pages, projects, prices, FAQ, tips, about, contacts
- A separate design for every page – the mood of an evening sauna
- Gallery of recent work photographed by the craftsman himself
- Heater power calculator, enquiry form, WhatsApp and Viber buttons
- New logo, site icon and 20 images for social networks
- Facebook page, Google Search Console, Google Analytics, registered Google profile
Logo: an emblem instead of the old lettering
The old logo was just text on a wood background. For the new one we offered three concepts and the client chose the emblem: a sauna arch with steam and the name “Pirtis Jums”. It now sits in the site header, and the site icon and social images are made from it.
- 3 logo concepts, one chosen
- Versions for light and dark backgrounds
- Site icon and 20 images for social networks
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