Website for a dental clinic in Tauragė

Solution

We started with research: we reviewed the existing site, the two main competitors in Tauragė and two strong Vilnius clinics as a benchmark, and collected about 180 search phrases patients use to look for a dentist in Tauragė. Based on this we built a new structure in which every service has its own page with a description, frequently asked questions and booking. For the home page we prepared three design concepts – the clinic chose one, and we added blocks from another. At the clinic’s request we kept its colours – dark brown, brass and light sand – and the familiar header and footer; everything else was designed from scratch. The clinic’s management and the whole team liked the new design from the first showing. We published the new website on 29 October 2026, once the clinic had fully moved into its new premises.

What we did

• Review of the existing site, competitors and search phrases
• Three home page design concepts and one style for all pages
• 18 pages: 8 service pages (new: wisdom tooth removal), reimbursement, payment in instalments, about us, team, gallery, FAQ, contacts
• New copy on every page with FAQs – without the kind of promises not allowed in medical advertising
• 14 photos of the clinic’s new premises and 8 team portraits
• Booking form with an anti-spam question patients understand
• Old addresses redirected to the new pages, layout adapted for phones from 320 px wide